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McInnis, Bertram

McInnis, Bertram

Co-founder and Vice President whatIf? Technologies Inc.

Job Title

Co-founder and Vice President whatIf? Technologies Inc.

Bert McInnis is a physicist by training and a systems modeller by vocation. He began his career as a research physicist at the University of California, Berkley after receiving a PhD in theoretical physics from McGill University and he continued his career in physics as Assistant Professor at Monmouth College and the University of Lethbridge. Since 1974, he has been involved in integrated socio-economic and biophysical systems modeling for four decades, first as a senior research analyst at Statistics Canada, then as Research Associate Professor at the University of Waterloo, and since 1990 as vice president and co-founder of whatIf? Technologies Inc., a company specializing in custom systems modelling. There he was the architect of interactive software to support large scale data analysis and simulation modelling and he plays a leading role in the technical design and implementation of many systems simulation models including national resource stocks and flows models for Canada and Australia, energy end use models, a global systems learning simulator, urban planning models for the Toronto and Waterloo regions, strategic human resource planning models, demographic models, input-output models, and natural resource models. He was a member of the second meeting of International Federation Institute for Advanced Studies (IFIAS) establishing the international conventions for energy analysis in large scale economic systems (1974) and Invited Research Associate, International Institute for Applied Systems Analysis (1982) He is author or co-author of more than twenty articles and professional papers published in scholarly journals and books.